About Us

Awkwardness gives me great comfort. I’ve never been cool, but I’ve felt cool. I’ve been in the

cool place, but I wasn’t really cool – I was trying to pass for hip or cool.

A girl should be two things: classy and fabulous.

I am convinced that there can be luxury in simplicity.

I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything. It’s always challenging. My relationships with producers or photographers – these are relationships that took years.

I can’t get sucked into that celebrity thing, because I think it’s just crass. My aim is to make the poor look rich and the rich look poor. Vanity is the healthiest thing in life. I believe that my clothes can give people a better image of themselves – that it can increase their feelings of confidence and happiness. You can hide so much behind theatrics, and I don’t need to do that any more. I don’t really know how to do casual clothes.